Hi I'm Tomer,
a multidisciplinary Product Designer based in Atlanta, Georgia. I specialise in product design, design systems, and web development.
Tomer Goldsmith - Product UX/UI Designer

I'm a multidisciplinary Product Designer based in Atlanta, Georgia. I specialise in product design, design systems, and web development.
Hi I'm Tomer,
a multidisciplinary Product Designer based in Atlanta, Georgia. I specialise in product design, design systems, and web development.
Recent Projects
Oceanside Media (Acquired)
Head of Product
A Complete OTT Solution that Covers Your Distribution & Monetization with Ease

BuyBack Tech
Co-Founder
BuyBack Technologies is a leading on-demand logistics company, with ready to use solutions for the world’s largest retailers. We help our clients reduce costs and increase their profits by providing innovative solutions that improve inventory management and optimize supply chains.

Odyssey Labs
Co-Founder
DeFi Odyssey is a gamified DeFi platform with a DEX, Liquidity Pool, and Gaming universe which is focused on rewarding users through play to earn mechanics and long-term growth incentive structures.

MarketFinder
Co-Founder
MarketFinder provides the eCommerce market tools to build, manage, and grow a successful business with the best tools to cover every aspect of their operations. We focus primarily on providing tools for inventory management, competitive bench-marking, and product research.

ETF Insider
Lead Product Designer
ETF Insider is solving problems that low cost index investors face when managing their own portfolios. The mission is to create beautiful and insightful tools that organize and display large amounts of financial data into easy to understand graphical models and visualizations.

About Me
Background
I'm a Product Designer with 15+ years of experience in high stakes enterprise software and scalable design systems. I take a "System First" approach — architecting the underlying logic that lets products, and the teams building them, scale without friction.
Currently, I lead design for a suite of global financial platforms, where I've unified a fragmented product landscape into a single, cohesive ecosystem. By building a tokenized design system from the ground up, I've helped transform legacy trading and operations tools into high performance, modern interfaces used by institutional clients worldwide — reducing design to dev handoff time and enabling faster feature delivery across teams.
My current focus is AI native design: moving beyond traditional static interfaces toward intelligent, agentic workflows that anticipate user needs in complex, data rich environments.
Outside of work, I'm usually out exploring with my kids or figuring out what to build next in the backyard.
Work
StoneX Group: I lead the end to end redesign and unification of over six siloed products into a single scalable payments ecosystem for institutional clients globally. During this tenure I architected a tech stack agnostic tokenized design system that serves as the single source of truth across all products and dramatically accelerated development velocity. My work also involved consolidating legacy trading platforms into high performance interfaces that reduced operational overhead and cognitive load for traders while shipping self serve tools that decreased engineering bottlenecks and support volume.
Oceanside Media: was the head of product that designed and built all of their Smart TV applications, external/internal dashboards, and marketing websites. At the time, the CTV space was growing exponentially and our apps were in trending categories in the top app stores. During my time there the company generated over $100 million in revenue and was acquired in 2019.
Odyssey Labs: was the lead product designer. Our challenge was to create a "unified user experience" by gamifying complex financial instruments so they are intuitive and enjoyable. During my time there I scoped and designed the entire product from their digital exchange to their NFT marketplace. With their product and pitch deck meticulously designed the team went on to raise their initial seed round.
BuyBack Technologies: I co-founded and was the lead designer. BuyBack’s goal was to help the largest retailers in the world update their logistics strategy to streamline the retrieval of their devices and cut billions of dollars lost by inefficient and outdated systems. I designed, built, and managed a team of engineers to create and manage an on-demand logistics network. We met with the top fortune 500 companies and onboarded one of the third largest wireless carriers in the US with a successful launch.
ServeUs: was the lead product designer, a complete on-demand staffing solution for restaurants and bars. At a time when on-demand courier networks were relatively new, I led the product design of both their iOS and Android apps. The company successfully launched and onboarded hundreds of restaurants in New York.
WireCash: I began my career at a FinTech startup, an online marketplace for money transfers that enables U.S. residents to compare and transact with multiple international money transfer brands worldwide. At this time sending money online was still very new and I helped scale the product to thousands of users. I wore many hats at the startup and realized my real passion was design and decided to sharpen my focus. I went on to design and build the customer facing interfaces and admin fraud detection tools.
Background
I studied Business/Economics at UCSB and consider myself a generalist, an important asset I cherish to this day.
I started my career in operations, managing and growing high-growth startups. I quickly learned that to be successful, I needed to have a broad understanding of many different disciplines. So I decided to focus on design/development and maintain my growth-focused approach.
Good design is simple and clear, with a focus on the right questions. It's the careful intersection of problem-solving, visual creativity and growth strategy.
Skills
MarketFinder
MarketFinder provides the eCommerce market tools to build, manage, and grow a successful eCommerce business with the best tools to cover every aspect of their operations. We focus primarily on providing tools for inventory management, competitive bench-marking, statistical analysis, and product research.

BuyBack Tech
BuyBack Technologies is a leading on-demand logistics company, with ready to use solutions for the world’s largest retailers. We help our clients reduce costs and increase their profits by providing innovative solutions that improve inventory management and optimize supply chains.

Odyssey Labs
DeFi Odyssey is a gamified DeFi platform with a DEX, Liquidity Pool, and Gaming universe which is focused on rewarding users through play to earn mechanics and long-term growth incentive structures.

ETF Insider
We created ETF Insider to solve problems that low cost index investors face when managing their own portfolios. Our mission is to create beautiful and insightful tools that organize and display large amounts of financial data into actionable and easy to understand graphical models and visualizations.
