Hi I'm Tomer,  
a multidisciplinary Product Designer based in Atlanta, Georgia. I specialise in product design, design systems, and web development.

Tomer Goldsmith - Product UX/UI Designer

Tomer Goldsmith Profile

I'm a multidisciplinary Product Designer based in Atlanta, Georgia. I specialise in product design, design systems, and web development.

People First. Design Last.

Hi I'm Tomer,  

a multidisciplinary Product Designer based in Atlanta, Georgia. I specialise in product design, design systems, and web development.

Oceanside Media (Acquired)

Head of Product

A Complete OTT Solution that Covers Your Distribution & Monetization with Ease

BuyBack Tech

Co-Founder

BuyBack Technologies is a leading on-demand logistics company, with ready to use solutions for the world’s largest retailers. We help our clients reduce costs and increase their profits by providing innovative solutions that improve inventory management and optimize supply chains.

BuyBach Tech Dashboard

MarketFinder

Co-Founder

MarketFinder provides the eCommerce market tools to build, manage, and grow a successful business with the best tools to cover every aspect of their operations. We focus primarily on providing tools for inventory management, competitive bench-marking, and product research.

Explore

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MarketFinder Landing Page

ETF Insider

Lead Product Designer

ETF Insider is solving problems that low cost index investors face when managing their own portfolios. The mission is to create beautiful and insightful tools that organize and display large amounts of financial data into easy to understand graphical models and visualizations.

ETF Insider Dashboard
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Hello

Hi, I'm Tomer. I'm a multidisciplinary Product Designer based in Atlanta, Georgia. I specialize in product design, design systems, and web development.

I believe that most problems can be solved with good design. I’m passionate about helping startups scale, create delightful digital experiences for their customers, and help raise capital with beautiful design.

Being an integral part of many successful startups has positioned me with the skills necessary to fully understand business models, founders' vision, and seamlessly lead technical teams towards the company's goals at scale.

When I'm not working on designing amazing things, you can find me taking my son on adventures or enjoying the outdoors.

Work

I’m currently consulting ETF Insider as their lead product designer. The goal of the project is making complicated financial data into easy to understand graphical models and visualizations. The challenges I’m currently solving is finding ways to uncover actionable insights from user’s portfolios and delivering them in the simplest and most intuitive graphical visualizations.

At Oceanside Media I was the head of product that designed and built all their Smart TV applications, external/internal dashboards, and marketing websites. At the time the CTV space was experiencing exponential growth and our apps were in trending categories in the top app stores. During my time there the company generated over $100 million in revenue and was acquired in 2019.

While at Odyssey Labs I was the lead product designer. The challenges were to create a unified user experience by taking complex financial instruments and gamifying them so they are intuitive and enjoyable. During my time there I scoped and designed the entire product from their digital exchange to their NFT marketplace. With their product and pitch deck meticulously designed the team went on to raise their initial seed round.

I co-founded BuyBack Technologies and was the head of product and engineering. BuyBack’s goal was to help the largest retailers in the world update their logistics strategy to streamline the retrieval of their devices and solve the billions lost with their outdated systems. I designed, built, and managed a team of engineers in creating all the business interfaces to manage an on-demand logistics network. We went on to meeting with the top fortune 500 companies and onboarded one of the third largest wireless carriers in the US with a successful launch.

While at ServeUs I was the lead product designer. ServeUs is a complete on-demand staffing solution for restaurants and bars. I led the product design of both their iOS and Android apps and at the time on-demand courier networks were relatively new. The company went on to have a successful launch and onboard 100’s of restaurants in New York.

I began my career at a FinTech startup called WireCash, an online marketplace for money transfers that enables U.S. residents to compare and transact with multiple international money transfer brands worldwide. At this time sending money online was still very new and I initially helped with operations helping scale the product to thousands of users. I wore many hats at the startup and realized my real passion was design and decided to sharpen my focus. I went on to design and build the customer facing interfaces and admin fraud detection tools.

Background

I studied Business/Economics at UCSB and consider myself a generalist, an important asset I cherish to this day.

I started my career in operations, managing and growing high-growth startups. I quickly learned that to be successful, I needed to have a broad understanding of many different disciplines. So I decided to focus on design/development and maintain my growth-focused approach.

Good design is simple and clear, with a focus on the right questions. It's the careful intersection of problem-solving, visual creativity and growth strategy.

Skills

Product UX/UI Design
Web Design
Design Systems
Figma/Sketch
Webflow
Prototyping
Web Development
Bootstrapping

MarketFinder

MarketFinder provides the eCommerce market tools to build, manage, and grow a successful eCommerce business with the best tools to cover every aspect of their operations. We focus primarily on providing tools for inventory management, competitive bench-marking, statistical analysis, and product research.

Explore

Arrow icon
MarketFinder Landing Page

ETF Insider

We created ETF Insider to solve problems that low cost index investors face when managing their own portfolios. Our mission is to create beautiful and insightful tools that organize and display large amounts of financial data into actionable and easy to understand graphical models and visualizations.

ETF Insider Dashboard